Some organisations may be tempted to look for a ‘quick fix’ approach to tracing customers with whom they have lost contact. This is especially the case in the current economic climate where companies are keen to keep overheads to a minimum as they recover from the deepest recession for decades. A trend over recent years has been the development of ‘data cleansing’ solutions. These are often referred to as ‘light touch’ indicators of where an individual customer may currently be living. This approach is often coupled with treating all or the majority of gone-away debt scenarios as ‘trace and collect’. This type of approach might be appropriate in many situations. As Wescot is aware however, businesses may be missing out on valuable opportunities if they rely solely on this type of method. An organisation may find there are considerable advantages to making actual and meaningful contact once customers have been traced.
Rather than taking formal action against the customer once he or she has been re-located, there is a lot to be said for making contact and attempting to resolve the outstanding issue in a sensible way. Responsibility for regulation of the consumer credit niche has now been transferred from the Office of Fair Trading to the Financial Conduct Authority. One of the implications of this is that there is a much greater emphasis on delivering outcomes appropriate to the customer as an individual. Taking a one-size-fits-all approach is no longer acceptable. Rather, companies need to have procedures in place that take into account the personal circumstances of the individual. There is certainly room for high-tech solutions in the tracing and debt collection (especially when it comes to data validation, appropriate data handling and avoiding the type of situation where third parties are repeatedly contacted in error). At the same time however, organisations should also seek out those agencies who appreciate the value of engaging with customers in an effective way.
There is also an important reputational element to this. It is no longer acceptable for organisations to decide on a certain course of action merely because letters and telephones have gone unanswered. Organisations that engage in inappropriate behaviour risk serious damage to their brand image. Wescot is a natural choice as the provider of trace and debt collection solutions for organisations looking for a company with a proven track record in both data validation and treating customers fairly.
agency’s attitude to compliance. One useful piece of advice is to identify those companies that have the processes in place to ensure the whole business operates in accordance with the spirit of the regulations – rather than attempting to do the bare minimum to stick to the rules.
red by customer-centric and other practices that have recently come into use in the debt recovery industry. There has been a greater focus on delivery of top-quality customer contacts, alongside investment in improved and ongoing processes of arrangement management. There has also been more of a focus on productive customer engagement and working on delivering repayment plans that are sustainable.
Goneaways have become more difficult to identify for debt collection agencies, complicating tracing methods utilised in order to access and interact with customers. It used to be the case that all goneaways could be identified quite easily and treated equally, but major changes in the industry and in housing have made this much more difficult. The industry is facing the challenge of ensuring that organisations avoid repeated, contact with third parties to whom the relevant accounts do not belong. Such incorrect contact has significant consumer impact and this is among the issues Wescot, along with other ethical debt collection agencies, wish to resolve.
Also of relevance is the fact that the way organisations interact with customers has changed dramatically over the last few years. In many b2c relationships, the vast majority of contact is online. If it is a longstanding relationship which suddenly turns into a non-contact scenario, the challenge faced by a business is to consider whether the last known physical address and telephone details for that customer are correct. In this climate, many businesses are likely to benefit from effective early arrears reconnection services. Not only can this approach maximise the chances of recovery, it can also increase the chances of rehabilitating the relationship between the customer and the organisation. Businesses are likely to benefit from approaching a company with a proven track record in customer tracing. Wescot for instance, employs a highly experienced locate team coupled with an effective validation process – both of which combine to help re-establish contact between customer and client.
By looking closely at the way this company operates, it is possible to see how it has managed to achieve considerable success against what may be regarded as a ‘difficult’ financial landscape. For one thing, the company aims to treat customers fairly and to engage with each customer in an effective manner. In this way, it is possible to open up a constructive dialogue and to come up with a realistic repayment plan. This is in marked contrast to the bad practices that previously earned the sector a bad name and which Wescot has always rejected. Such practices include poor tracing methods – including doing little or nothing to verify customer contact details to try and ensure they are as up to date as possible. Other examples of bad practice include aggressive letters, an excessive number of phone calls and uncontrolled doorstep visits.
The phrase ‘Compliance’ covers many areas. It affects all parts of a business and how it operates, including not just the firm’s policies and strategy but also the way in which it communicates with each individual customer. Taking compliance seriously means having the governance arrangements in place to ensure a consistent approach throughout the entire business. Looking carefully at the regulations and guidelines that are relevant to the particular organisation’s activities is obviously important. Equally as important is ensuring that the practices conducted by the business are in accordance with the spirit of those regulations.
A model debt collection agency is one that has compliance at the heart of everything it does. For anyone looking for a debt collection solution from a reliable company, it is worth paying particularly close attention to Wescot. This leading UK debt collection agency is not only a leading member of the Credit Services Association, it has also been active in helping to shape and improve practice standards for the consumer credit industry as a whole.
By making actual and meaningful contact with a customer once he or she has been located, it provides far greater opportunity to deal with the arrears issue in an effective manner. Re-engagement makes it possible to treat customers fairly and work out a repayment plan that is acceptable to both the individual customer and to the organisation. It also opens up the possibility of rehabilitating the relationship between business and customer. From this perspective it can be seen that there is a place for basic data validation but at the same time, this should not be seen as a cheap and easy alternative to a product focused on delivering live customer contact.
For the credit services industry (and particularly those parts of the industry whose activities include tracing customers with whom organisations have lost contact), changes to the housing market over recent years have had significant implications. The high loan-to-value mortgages and interest-only deals that were common prior to the 2008 downturn have now either disappeared completely or have become an extreme rarity. This means greater numbers of people are living in short term rental arrangements or else are living with parents or other family members under informal arrangements for longer periods of time. For the consumer credit industry, this means it is often harder to differentiate genuine ‘goneaway’ scenarios from those situations where an individual is intentionally ignoring all attempts to make contact.